West African
Marketing
& Growth
Lagos is not Nigeria, and Nigeria is not West Africa. Someone has to know the difference.
Most protocols enter this region by running one activation in Lagos and calling it national coverage. I have worked in Lagos, Uyo, Port Harcourt and Akwa Ibom, and the differences between those markets are not cosmetic.
Local knowledge
is not a
nice to have.
Audience behaviour, trust, language and distribution work differently here, and the cost of getting that wrong is a campaign nobody engages with.
Market Behaviour
How Nigerian audiences actually evaluate a crypto product, and what makes them dismiss one within seconds.
Community Dynamics
Who the trusted voices are in a given ecosystem, and why an endorsement from one carries further than a paid campaign.
Campus Ecosystems
University communities are where adoption is genuinely won in this country. I have worked UNILAG, UNIPORT and AKSU.
Regional Markets
Uyo, Port Harcourt and Akwa Ibom operate differently from Lagos, and require the activation to be rebuilt rather than copied.
Trust & Distribution
Distribution here runs through people. Being known is the channel.
Go To Market
Sequencing an entry into the market so the first activation does not burn the audience for the second.
Language & Culture
Communicating in a register the audience recognises, without performing a version of Web3 culture imported from elsewhere.
On The Ground Execution
Being physically present to run the thing, which in this region is not optional.
Verified,
not decorative.
Every figure below traces back to a documented event, a screened attendee list or a named protocol.
Lagos, Uyo, Abuja and Akwa Ibom, scaled from zero to four major cities
Physical events across West Africa, 2,500+ cumulative attendees
Quai, Blip, Chainbase, Mantle, Flow, Klever, MatchChain and more
55 of 121 attendees requested a Blip integration, Money Moves Lagos
Work outside
the obvious
city.
Regional activations, campus tours and community events across four Nigerian cities and campuses.
Money Moves Uyo
The same activation format rebuilt for a regional ecosystem outside the Lagos hub.
Open case study →
Sonic UNIPORT Tour
Represented and spoke for Chainbase on the Sonic university tour at the University of Port Harcourt.
Event archive →
Money Moves Lagos
A screened room of 121 approved attendees and 44 verified business owners, producing a 45.4% merchant follow-up conversion.
Open case study →
Quai at AKSU & Ubuntu Meet
Represented Quai to two separate communities and spoke on its behalf at a university DeFi event.
Event archive →West African
growth CV.
Written for this specific conversation rather than as one general document. Experience is ordered by measurable impact, not by date.
Download the CV
PDF. Result first, then role, then responsibility.
Prefer to talk it through first? Book a one on one session.