Business
Development
In Web3 the deal follows the relationship. It never happens the other way round.
I open conversations that would not otherwise happen, because I am already known inside the communities and ecosystems where those conversations start. Then I stay in them long enough for something commercial to come out the other end.
What I do
on this side
of the desk.
Business development in this ecosystem is not cold outreach. It is being in the room, being trusted, and knowing which introduction is actually worth making.
Partnerships
Connecting protocols, projects, campuses and local ecosystems so both sides get real distribution out of the arrangement.
Lead Generation
Finding the people who can actually decide, and getting in front of them through the ecosystem rather than through a contact form.
Client Acquisition
Converting interest into a signed engagement, with the follow-up treated as part of the work rather than an afterthought.
Relationship Building
Long-term relationships across protocols, founders, communities and event teams, maintained when there is nothing being asked for.
Ecosystem Development
Growing a protocol presence in a market by building the local infrastructure of people around it.
Brand & Founder Representation
Standing in front of an audience as the face of a project, including as a Co-Founder.
Commercial Outcomes
Designing activity so it produces a number that can be defended, not just an impression count.
Strategy And Execution
I can design the approach and then go and deliver it, which removes a handover that usually loses momentum.
Verified,
not decorative.
Every figure below traces back to a documented event, a screened attendee list or a named protocol.
55 of 121 attendees requested a Blip integration, Money Moves Lagos
In the room at Money Moves Lagos
Quai, Blip, Chainbase, Mantle, Flow, Klever, MatchChain and more
Physical events across West Africa, 2,500+ cumulative attendees
Deals need
evidence too.
Work where the outcome was commercial: merchants integrated, protocols represented, projects fronted.
Money Moves Lagos
A screened room of 121 approved attendees and 44 verified business owners, producing a 45.4% merchant follow-up conversion.
Open case study →
Declan, built on Flow
Represented Declan as a Co-Founder at the Shardeum campus event on 17 July 2023.
Event archive →
Mantle & Agni Finance
Represented Agni Finance, an LLM market DEX built on Mantle, with short form video covering the ecosystem.
See the section →
Quai at AKSU & Ubuntu Meet
Represented Quai to two separate communities and spoke on its behalf at a university DeFi event.
Event archive →Business
development CV.
Written for this specific conversation rather than as one general document. Experience is ordered by measurable impact, not by date.
Download the CV
PDF. Result first, then role, then responsibility.
Prefer to talk it through first? Book a one on one session.