Marketing
& Growth
Growth here is earned in public, in front of an audience that can tell when it is being advertised to.
Nigerian Web3 audiences have been marketed at constantly, and they have developed an accurate filter for it. What still works is a real person saying something specific, in a place the audience already trusts, backed by something they can verify.
Positioning,
then people,
then numbers.
Marketing that does not end in a measurable action is decoration. I work backwards from the action.
Brand Positioning
Making a protocol legible to a specific market, in language that audience already uses.
Campaigns
Building the campaign around a single action you want people to take, then removing everything that does not serve it.
Acquisition
Bringing new users, merchants and community members into an ecosystem through channels that already have trust.
Audience Growth
Growing an audience that stays engaged when there is nothing being distributed.
Activation
Turning passive awareness into a physical or online action, including real-world brand activations.
Conversion
Following through after the campaign, which is where most Web3 marketing quietly stops.
Content & Video
Short-form video and on-camera work, because that is how this region actually consumes a protocol story.
Web3 Native Communication
Communicating as a participant in the ecosystem rather than as an advertiser pointed at it.
Verified,
not decorative.
Every figure below traces back to a documented event, a screened attendee list or a named protocol.
55 of 121 attendees requested a Blip integration, Money Moves Lagos
Screened through an approval based process at Money Moves Lagos
Physical events across West Africa, 2,500+ cumulative attendees
Lagos, Uyo, Abuja and Akwa Ibom, scaled from zero to four major cities
Campaigns
that produced
a number.
Activations, campus tours and on-camera work where the audience was reached and the result can be pointed at.
Money Moves Lagos
A screened room of 121 approved attendees and 44 verified business owners, producing a 45.4% merchant follow-up conversion.
Open case study →
Sonic UNIPORT Tour
Represented and spoke for Chainbase on the Sonic university tour at the University of Port Harcourt.
Event archive →
Mantle & Agni Finance
Represented Agni Finance, an LLM market DEX built on Mantle, with short form video covering the ecosystem.
See the section →
Money Moves Uyo
The same activation format rebuilt for a regional ecosystem outside the Lagos hub.
Open case study →Marketing &
growth CV.
Written for this specific conversation rather than as one general document. Experience is ordered by measurable impact, not by date.
Download the CV
PDF. Result first, then role, then responsibility.
Prefer to talk it through first? Book a one on one session.